"Stops the sting, speeds recovery. Some mouth ulcer treatments just mask the pain. New Soothagel is different as it actually tackles the cause of the pain, sealing the ulcer under a long-lasting protective shield for effective pain protection - even when you're eating. And by sealing the ulcer, it helps to reduce inflammation and stimulate self-repair, so the ulcer can heal more quickly. This product is a protective gel for mouth ulcers, denture rub, gingivitis and painful gums."